Google Ads disapproved destination not working means the URL which you have entered into the Google Ads system may have some issues, and this may have happened due to a manual error while entering the URL, or any recent changes on the website, including website migration or upgrade.
In Google Ads, it is a policy not to redirect visitors to another URL. Their goal is to ensure visitors have the best experience possible.
Google can disapprove of your ad if a visitor clicks on it and lands on another website or page after clicking on it.
Error Causes for a destination not working
Missing index page
Broken CMS plugin
Wrong IP address
Malware infection
New web page link
Server issues
Deleted web pages
Changed URLs
It is important to note that Google may reject your ads for the above reasons.
Please note that it is important that you inform us in the case of a server being down, or if you change web pages or URLs of ongoing campaigns.
Here are some examples of what not to include in your ads.
Not allowed destinations or content that are unnecessarily difficult or frustrating to navigate
Links that initiate a direct download from the ad or that lead to an email address or a file
Destination content that is designed for the primary purpose of showing ads
Destinations that display a message of the destination not providing any services
Ads that don't accurately reflect where the user is being directed
A domain or domain asset in the display URL that doesn’t match the final and mobile URLs
Destinations that don't function properly or have been incorrectly set up
Here are a few steps that will help you ensure your Ads will not be disapproved:
Make sure your website’s link is not broken.
The website is globally accessible on all browsers and devices.
Ensure that your ads redirect users to the right landing page.
Make sure there are no typos in the URL.
The landing page shouldn’t take too much time to load.
Make sure that the website is functional and is not a parked domain.
In short, Google Ads can reject ads if the website link is broken or redirects users elsewhere. This happens due to various issues like missing pages or server problems. To avoid rejection, ensure the link works well, loads fast, and leads to the right page. Also, avoid confusing or unrelated content. Checking these things keeps ads approved.