Within this article, we'll be assisting you with navigating the Meta Business Manager in order to assign page roles and permissions.
Meta Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners.
You can use this platform to:
Run and track your ads
Manage assets such as your Pages and ad accounts
Add GrowMetrics to help manage your business
You can use Business Manager to control your Meta assets and make sure the right people have the correct access. Think about Meta Business Manager as a house for the different Meta Assets that you have, such as your Facebook Page, Ad Account, Pixel, etc.
Your assets do not automatically live in the Business Manager, so you need to move them there.
People who have access to your Pages before you transfer them to the Business Manager will maintain their access.
Before you begin
Only admins can add people to your Business Manager.
We recommend that you add most people as employees and only grant admin access to those who need it to perform their job.
Meta never asks for access to a page or business manager, so if you see an access request come through from Meta itself, beware.
You can only complete business verification through the Business Info section of your Business Settings. It doesn't require any specific person to have access to your Business Manager.
We strongly recommend all users of your Business Manager enable two-factor authentication.
Two-factor authentication is a security feature applied at the personal Facebook account level that requires individuals to enter a special security code each time they try to access Facebook from a browser or mobile device we don't recognise.
To help protect your Business Manager, Meta will restrict people who don’t turn on two-factor authentication from advertising with any ad accounts associated with your Business Manager.
When you add people to your Business Manager, assign them admin or employee access.
Employee access:
We recommend you add people as employees. They can only work on assigned accounts and tools.
Admin access:
Admins have full control over your business. They can edit settings, people, accounts and tools. Admins can also delete the business from the Business Manager.
After you've added people to your Business Manager, you can grant them permission to access your business's assets in Business Settings. For example, Ad Accounts, Pages, Instagram accounts, pixels or catalogues.
For each person and asset, you can grant access to specific tasks.
For example, you can add someone to your Business Manager as an employee, then grant them permission to create ads and view Page performance but not publish to the Page.
How to Add People to Your Meta Business Manager
To give people access to your business:
Head to https://business.facebook.com/settings/added/people
Ensure you are an Admin of your Business Manager. If you need instructions on how to do this, check out our article ‘Social Media - Page Roles (other individuals)’.
3. Click Add.
4. Enter the work email address of the person you want to add.
5. Select the role you'd like to assign them. Be sure to read the description for each role. Choose either Employee access or Admin access. You can also select Show Advanced Options to choose Finance Analyst or Finance Editor.
6. Click Next.
7. Select the asset and the task access you want to assign the person.
8. Click Invite.
The person will get an invitation to join your Business Manager in their email inbox.
Please note that the user will have to accept the invitation before their role will become active within the Business Manager.