Not sure where to start with your digital ads? Let us provide some guidance on the information you should know when considering local digital advertising for your business.
1. Meta Ads
From acquiring new customers to building better brand awareness, Meta ads help many small businesses grow online today!
80% of all Internet users use Meta. Even 65% of adults over the age of 65 use Meta. It has billions of users, and most of them check their Meta platforms multiple times per day. Regardless of who your customers are, they are using Meta. And they use it every day. Therefore, one of the most important benefits of Meta advertising is that your customers use it daily.
Another major benefit of Meta advertising is its ability to reach your audience.
Meta advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer.
The more familiar people are with your brand, the more likely they will purchase your products when it is time to decide.
There is no guessing with Meta advertising. The results are measurable. And the numbers will speak for themselves.
2. Run Google Ads
Google, one of the foremost search engines in the world, allows you to target potential customers in your local area across the Google Ads Network.
This includes Google Search Ads and Google Display Ads.
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.
It's great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
As compared to other social media channels, a higher volume of inquiries and increased sales are just two of the many benefits of running Google Ads.
3. Create locally-focused content
Locally-focused content is any type of creative substance (written, visual, 0r aural), that exists in the context of a specific geography.
Local content can help social media platforms to contextualize your business’s niche to its local service.
Creating locally focused content is an excellent way to increase your visibility to prospective customers and establish your business as a trusted voice in the community.
4. Run Ads that emphasize time-sensitive offers
Combining promotions with unique ad copy emphasising time-sensitive offers can be very persuasive to would-be customers. It gives them a sense of urgency to engage with the offer before it's too late! Another way to drive users to engage with your campaign is to promote a limited availability for your offer. For example, 'Only 10 spots available!'.
5. Understand the power of reviews
In addition to accessing your website and contacting you, potential customers will also use what other people say to learn about your business.
If your business shows up in a directory with no reviews, they are likely to turn to a competitor who has reviews. Optimize your local online marketing by asking customers to write good online reviews for these directories and make it easy for them to do so.
6. Give something away
There's one thing that we all know for sure - people love to get something for free!
Therefore, a great way to attract locals to your business is to run a contest or giveaway with some sort of prize on offer that relates to your business.
7. Get local with social
Social media is a great way to create buzz about your business. To get local customers, use a location tag when posting on your social channels, such as Facebook or Instagram.
A location tag puts your business on the map (literally!), making it easier for local customers to find your business on Facebook or Instagram.
8. Add some hashtags
An easy tool that you can use to attract more local customers is using hashtags in addition to location tags on social media.
When used correctly, you can engage local customers with your social media accounts and make your business more likely to be found by users browsing around. Use local hashtags for your city, state, or town. People searching and using local hashtags will be more likely to find your business this way.
9. Share the love
Kill two birds with one stone by offering referral incentives such as discounts and other coveted perks.
Not only do they keep past customers coming back to you, but they also reel in new ones.